You have a brilliant startup idea, but each time you try to figure out where and how to get funds for it always feels like you’re solving a Rubik’s cube.

Before you begin to execute the main part your ideas, it’s important to figure out the right funding sources that’ll help your startup succeed. In this article, we’ll share helpful tips on how to go about securing funds for your startup. 

Write A Business Plan

Creating a business plan is an important aspect of securing funding for your startup. A business plan speaks volumes for your startup because it entails your startup’s goals, strategies, and vision for the future. This plan should be comprehensive enough to show your potential investors, lenders, and grant providers how you plan to achieve your goals and objectives. It also helps by showing how your idea will make money in the long run. 

A solid business plan should include the following information 

  • Startup’s description and structure
  • Researched information about your target audience 
  • Organization and management 
  • Marketing strategy 
  • Financial Projections 

Crafting the best business plan takes effort because your potential investors expect it to provide a clear, accurate, and concise overview of your business and its potential for success. 

If need be, you may hire a professional business plan writer to write it for you because having a plan not only helps you secure funds but also serves as a clear map to keep you on track as you work towards your goals. 

Build A Strong Network 

Networking is a powerful tool in the startup world but Identifying and connecting with potential investors is a strategic move. Attend industry conferences, networking events, and angel investor meetups where you can present your startup and engage with investors personally. Establishing a direct connection provides a platform for them to learn more about your startup beyond what they just read on paper or online. 

Seek individuals with expertise in your industry or who have successfully navigated the challenges of startup funding. Their guidance not only adds credibility to your startup but also provides invaluable insights into the process of securing funding.

Remember, building a network is an ongoing and never-ending process. Nurture the relationships, express genuine interest in others, and be receptive to feedback. A strong network not only provides potential funding sources but also provides your journey with diverse perspectives and collaborative opportunities. 

Craft A Compelling Pitch

A pitch is a brief and concise piece of information about your startup that highlights the business idea, value proposition, the problem your startup solves,the benefits of your product or service and lastly, mention why your startup has the tendency to succeed in your target market amongst competition. Your pitch should focus on key aspects that would be compelling enough to capture interest and attention. Your pitch is also important because if it’s well-structured enough to convince your potential investors, you can have your chances of securing your funding. 

A pitch in some cases can be a one-time opportunity, so it’s important to be well prepared and practice repeatedly in front of friends and business partners to sound fluent and confident and also to get feedback and criticisms to be able to perfect your presentation. Having a compelling pitch can never be overstated in securing funding for your startup. 

Choose Your Startup Funding Options. 

Securing money for your startup comes in various options. Some ways are classic, like loans from banks, while others are more modern, like crowdfunding or getting help from venture capitalists. But before choosing whichever one you want, let’s take a look at the different types of funding options. 

  1. Bootstrapping: bootstrapping is a type of funding source that involves startup companies using their personal funds to kick-start their business. Bootstrapping is starting and making use of your savings without grants or external funding and support. This method allows business owners to gain complete, full control and ownership of their company. With this system of funding, you can test how successful your business ideas are without having to rely on external sources. Bootstrapping can also help measure your level of efficiency and help you become resourceful in your operations so that you stretch your money for as long as possible. Bootstrapping would help bring your idea to life but you might experience little to no growth during this period due to insufficient funding. 
  2. Family and friends: Besides starting your business with funding from your savings(bootstrapping)you can as well seek funds from family and friends as this will help your business from the beginning level. 

However, asking your close relatives for funding also involves your professionalism and transparency. Be transparent and honest by telling them the rewards and potential risks of investing in your startup. Lastly, you must approach them officially, highlighting your startup plan, your vision, and goals. This would give them the idea of engaging in a formal business transaction and agreeing to sign an agreement or a contract to avoid any future conflicts and misunderstandings. 

  1. Angel investors:  Angel investors are individuals or groups of people who invest their money into early-stage startups. They offer financial support in exchange for equity or ownership in the company. These investors often bring not only funding but also valuable expertise and networks to help the startup grow. If you’re confident that your startup can generate significant income then you should approach angel investors for funding. 
  2. Venture capital: Venture capital (VC) is like a financial partner for startups with big dreams. VC firms are groups of investors who invest their money in promising startups and In return, get a share of the company. Venture capitalists tend to invest more than angel investors because they are also firms that invest in companies in exchange for an equity stake. Venture capitalists take calculated risks, with a high significant profit when the startup succeeds. They often provide not only funds but also mentorship and strategic guidance to help the startup flourish. Venture capitalists often invest in companies with a strong management team, a large target market, and an extensible business strategy.
  3. Crowdfunding: Instead of relying on a single big investor, this funding method involves gathering small contributions from a crowd of people who believe in your idea.  Crowdfunding can be a short-term funding process that can be used for launching a product or services and you might want to consider crowdfunding if your idea aligns with what regular people are interested in. 
  4. Grants: Grants are like financial gifts for startups and organizations, often provided by government agencies, foundations, or corporations. Unlike loans, grants don’t need to be repaid. They support various initiatives, from research projects to community programs. To secure a grant, applicants typically submit proposals outlining their project’s goals, budget, and impact. Successful grant recipients receive funds to bring their ideas to life. Grants play a crucial role in fostering innovation, social impact, and the development of new ideas without the burden of repayment
  5. Incubator and accelerator: these programs not only offer funding but also provide monitoring and startup support. Startup accelerator gives you the opportunity to learn, receive mentorship and guidance as to resources that benefit your business in its early stage. A startup incubator gives startups the resources necessary to focus on their core business needs. One of the main benefits of joining an incubator is access to a physical space,  office equipment, and technology 

In conclusion, the journey to secure funding for your startup is usually a mix of strategy and relationship-building. From crafting a compelling business plan to choosing your preferred funding options, and perfecting your pitch. Remember, building a strong network is your secret weapon. Whether it’s angel investors, venture capitalists, or grants, each avenue opens doors to turning your startup dreams into reality.


Oluwatosin Oguntunde

Founder and CEO of

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