Life Flour is a premium flour developed to withstand the handling in your bakeries and we work on continuous improvement of our flour in order to meet the ever increasing demand of our customers.
Sales Executive
- Job Type: Full Time
- Qualification: BA/BSc/HND
- Experience: 3 – 5 years
- Location: Delta
- Job Field: Sales / Marketing / Retail / Business Development
Principal Responsibility
The Sales Executive is accountable for delivering volume and revenue targets within a defined geographical area by effectively managing distributors, bakeries, and retail channels. The role emphasizes deep market penetration, customer satisfaction, credit management, and cross-functional collaboration with the Technical Services and Supply Chain teams.
Duties
- Drive area sales performance to meet or exceed monthly, quarterly, and annual targets in line with national sales goals.
- Develop and maintain strong relationships with flour distributors, bakers, wholesalers, and sub-distributors.
- Execute customer acquisition and route-to-market strategies, ensuring numeric and weighted distribution growth.
- Work closely with Technical Service Officers (TSOs) to deliver cost-saving initiatives and technical support to bakers.
- Monitor baking costs, flour consumption, and feedback from bakers to inform sales strategy.
- Track in-market stock levels, customer order cycles, and ensure timely order processing and delivery.
- Enforce compliance with credit policies; manage receivables and escalate overdue accounts appropriately.
- Provide weekly reports on sales trends, competitor activities, field intelligence, and performance gaps.
Key Performance Indicators (KPIs):
- Sales Volume and vs. monthly targets
- Customer coverage and retention rate
- Distributor performance and stock rotation
- Weekly stock tracking
- Sales team productivity and Daily Customer Visit
- Credit compliance and collection performance
- Market visibility and execution of activations
Qualifications & Experience:
- Bachelor’s degree in marketing, Business Admin, or related discipline
- 3-5 years in FMCG/FLOUR sales
- Not more than 35 years of age
- Proven ability to manage distributors and bakeries
- Proficient in Excel and sales reporting tools
- Strong interpersonal, negotiation, and communication skills
- Understanding of the flour supply chain and bakery operations
- Willingness to travel extensively within the assigned area
Interested and qualified candidates should forward their CV to: lfm_recruitment@lifeflourgroup.com using the position as subject of email.