Femi Akindele
Elvaridah is a Business Development Company with the primary objective of working with businesses and business owners to start up their businesses, improve, differentiate or expand already existing ones.
Business Development Manager (Fintech)
- Job Type: Full Time
- Qualification: BA/BSc/HND
- Experience: 2 years
- Location: Lagos
- Job Field
Role Overview
- The Business Development Manager will drive user growth through strategic outreach, partnerships, and structured activations.
- This individual will lead efforts to sign up users, especially salary and recurring-income earners, via office seminars, HR partnerships, and strategic retail integration.
- You will work closely with the marketing, finance, and customer success teams to ensure pipeline conversion from awareness to wallet top-ups and active usage.
Key Responsibilities
Acquisition Strategy & Execution:
- Design and execute a B2B2C acquisition strategy targeting organizations, HR teams, and employee clusters.
- Coordinate office workshops, seminars, and live sign-up events across strategic corporate locations.
- Collaborate with the marketing team to build materials and campaigns tailored to organizational partnerships.
- Identify and engage high-opportunity verticals (tech firms, banks, FMCGs, government contractors) for direct partnership.
Partnership Development:
- Establish partnerships with companies and cooperatives to onboard their staff into the Company ecosystem.
- Develop frameworks for co-branded onboarding with the Company’s supermarket arm, offering incentives for users.
- Work with the product team to shape onboarding flows that make sign-up and verification seamless for acquired users.
Growth Analytics & Feedback:
- Track conversion metrics across seminars, activations, and partnerships.
- Provide reports on Cost-Per-Acquisition (CPA), conversion to wallet top-up, and rent goal activation rates.
- Gather feedback from field activities to inform product positioning and partnership offerings.
Requirements
- 2+ years of experience in business development, sales, or user acquisition (preferably in fintech, insurtech, or credit services).
- Strong experience working with HR teams, organizational sales, or institutional onboarding.
- Excellent presentation, communication, and negotiation skills.
- Proven track record of hitting aggressive acquisition KPIs.
- Ability to work cross-functionally with marketing, product, and finance teams.
Bonus (Nice to Have):
- Prior experience in a credit-backed or savings-led platform.
- Network access to large employer groups, trade unions, or cooperative societies.
- Familiarity with live activation campaigns and digital acquisition funnels.
Success Metrics:
- Number of organizations onboarded.
- Number of users signed up per campaign/workshop.
- Conversion rate from sign-up to wallet top-up.
- % of users reaching savings targets and receiving rent support.
Method of Application
Interested and qualified candidates send send their CV to: [email protected] using the Job Title as the subject of the mail.
