Busha is one of Africa’s leading digital asset platforms. We are on a mission to onboard millions of Africans into the crypto economy, and we are building software and services that will enable our users to experience the blockchain-enabled future of finance.
Product Marketing Manager
- Job Type: Full Time
- Qualification: BA/BSc/HND
- Experience: 4 – 6 years
- Location: Lagos
- Job Field: Product Management
- We are seeking a Product Marketing Manager to lead and drive the execution of strategy, positioning, and go-to-market (GTM) initiatives for product adoption and revenue growth at Busha.
- In this position, you will transform complex product features into engaging narratives, craft impactful messaging and go-to-market resources, and oversee launches from initial planning through successful user adoption. The right candidate is deeply curious about the product, excels in cross-team collaboration, and can combine strategic insight with practical execution in a fast-moving environment.
Key Responsibilities
- Work closely with Product Managers to plan upcoming releases, shaping go-to-market strategies and creating clear, standout positioning for new features.
- Partner with the Marketing team to create content and campaigns that showcase product benefits and generate user interest and demand.
- Lead and coordinate cross-team execution of launch plans and adoption programs to ensure smooth, high-impact rollouts.
- Collaborate with internal teams to produce resources that clearly communicate value propositions, practical use cases, and points of competitive advantage.
- Engage directly with customers through calls and feedback sessions, bringing their perspectives into product decisions, messaging frameworks, and GTM strategies.
- Measure and report launch outcomes, sharing actionable insights to refine future strategies and improve performance.
- Stay ahead of the market by tracking competitors and emerging trends, and regularly update stakeholders with key findings.
Qualifications
- 4–6+ years of product marketing experience in high-growth tech (B2B2C, fintech, or crypto/Web3 preferred) with a proven record of driving adoption and measurable business impact.
- Ownership of launches and leading go-to-market (GTM) strategy from positioning, messaging, to rollout and post-launch optimization.
- Exceptional storytelling skills, translating complex blockchain, finance, or technical concepts into clear, engaging narratives for diverse audiences.
- Strategic and hands-on with the capability of shaping market strategy while executing detailed plans using product management tools for launch planning and cross-team coordination.
- Cross-functional leadership and collaboration with product, data, community, and marketing teams.
- Sales and partner enablement expertise, creating decks, FAQs, and competitive assets using different tools to support internal and external stakeholders.
- Data-driven decision maker comfortable using analytics tools and platforms to measure adoption and refine GTM strategies.
- Adaptable and resilient, thriving in fast-paced, evolving markets and proactively exploring new tools to improve launch effectiveness and marketing performance.
- Strong understanding of finance/crypto/blockchain culture (DeFi, chains, wallets, DAOs) is a major plus.
Nice to Have
- Background in product engineering, marketing, or community engagement.
- Ability to think proactively and be a self-starter
- Strong analytical, problem-solving, and decision-making skills
- Knowledge of the Crypto industry
Method of Application
Interested and qualified? Go to Busha Digital LTD on busha.breezy.hr to apply
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