Terminal is a software company that makes it easier for Africans to ship and receive products globally.
Business Acquisition Lead
- Job Type: Full Time , Hybrid
- Qualification: BA/BSc/HND
- Experience: 3 years
- Location: Lagos
- Job Field: Sales / Marketing / Retail / Business Development
Job Description
- We are seeking a proactive and strategic Business Acquisition Lead to drive the identification, engagement, and onboarding of new merchants/customers.
- This role requires a blend of market insight, relationship-building, data-driven decision-making, and cross-functional collaboration to scale our merchant base and contribute to business growth.
Responsibilities & Duties
- Market Research & Analysis
- Conduct in-depth market research to identify and evaluate potential merchant segments, industries, and geographic opportunities.
- Monitor and analyze competitor activity, customer trends, and market dynamics to refine acquisition strategies.
- Provide insights that guide product positioning and go-to-market efforts.
- Prospecting & Outreach
- Identify and target high-potential merchants using a variety of lead generation techniques (online platforms, events, referrals, partnerships, etc.).
- Develop and execute targeted outreach strategies to engage, qualify, and convert new business leads.
- Build and maintain a strong pipeline of potential clients.
- Relationship Building
- Build and nurture long-term, trust-based relationships with merchants from first contact through onboarding and beyond.
- Serve as the primary point of contact, ensuring merchants receive timely support, guidance, and feedback.
- Act as a trusted advisor to merchants, ensuring alignment with their business goals and needs.
- Cross-functional Collaboration
- Collaborate with Marketing to develop campaigns and materials that support merchant acquisition.
- Partner with Product and Customer Success teams to ensure a smooth onboarding experience and alignment with customer needs.
- Provide feedback from the field to help improve internal processes, product offerings, and customer experience.
- Data Analysis & Reporting
- Use data to monitor performance, optimize strategies, and report on key acquisition metrics (conversion rates, pipeline value, acquisition costs, etc.).
- Develop actionable insights based on data trends and merchant feedback.
- Prepare regular reports and dashboards for leadership and key stakeholders.
- Compliance & Risk Management
- Ensure all merchant onboarding activities comply with company policies, industry standards, and regulatory requirements.
- Conduct risk assessments for new partnerships and escalate concerns as necessary.
- Maintain accurate records and documentation of all acquisition activities.
Qualifications & Skills
- Bachelor’s Degree in Business, Marketing, Economics, or a related field.
- 3+ years of experience in business development, sales, or customer acquisition (preferably in a B2B or tech-driven environment).
- Strong analytical and research skills, with the ability to translate insights into strategic actions.
- Excellent communication and interpersonal skills.
- Proven ability to manage multiple prospects and close deals in a fast-paced environment.
- Proficiency in CRM tools and data reporting platforms.
- Strong organizational and time-management abilities.
- A self-starter with a growth mindset and collaborative spirit.
Preferred Qualifications:
- Experience working in a startup or scaling company.
- Knowledge of the logistics, tech, or e-commerce space is a plus.
Benefits
- Be part of a fast-growing African startup
- Work on exciting projects that impact real businesses
- Capture the story of African businesses connecting with the world
- Flexible working arrangements, opportunity for long-term partnership
- Creative freedom and room for your ideas
- Competitive compensation
Method of Application
Interested and qualified? Go to Terminal Africa Inc on www.terminal.africa to apply
