Dalewares Institute of Technology, an Innovation Enterprise Institution (IEI), offers post-secondary education programmes leading to the award of National Diploma (ND) and Higher National Diploma (HND) in view. DIT also issues specific certificate to meet specific industry/ community needs.
Digital Marketing / Social Media and Enrollment Officer
- Job Type: Full Time
- Qualification: BA/BSc/HND
- Experience
- Location: Lagos
- City: Palmgrove
- Job Field: Media / Advertising / Branding
Responsibilities
- Develop and execute digital marketing strategies to meet student enrollment targets.
- Manage social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to promote the college and engage with potential students
- Create and implement SEO strategies to improve the college’s online visibility
- Design and send email marketing campaigns to prospective students
- Develop and publish online content (blog posts, videos, etc.) to attract potential students
- Analyze digital marketing metrics and adjust strategies accordingly
- Collaborate with the enrollment team to align digital marketing efforts with enrollment goals
- Build relationships with prospective students and their families to promote the college
- Provide information and guidance to prospective students on programs and admissions
- Manage the enrollment process, ensuring a smooth and efficient experience for students
- Collaborate with faculty and staff to promote programs and build relationships with potential students
- Analyze enrollment data and adjust strategies accordingly
- Work closely with the digital marketing team to leverage online channels for enrollment growth
Key Performance Indicators (KPIs)
- Number of new student enrollments.
- Increase in website traffic and social media engagement.
- Conversion rates of prospective students to enrolled students.
- Student satisfaction ratings.
Requirements
- Candidates should possess relevant qualifications with experience.
Method of Application
Interested and qualified candidates should send their CV to: ditjobs@yahoo.com using the Job Title as the subject of the email.
